People keep asking me: "But what do you actually use AI for in your business?"
It's a fair question. And I've been giving a version of the same vague answer for months: content, research, operations. True, but useless.
So here's the real answer.
THE TOOLS
Claude by Anthropic | My primary thinking partner. I use it for everything that requires quality writing, structured reasoning, and nuanced judgment. Strategy docs, funnels, email sequences, offer positioning, sales copy, positioning statements, brand identity decisions. The key difference from ChatGPT is that it holds context better across long documents and its writing doesn't sound like AI wrote it. 🤣 Outcome: An hour of writing becomes 15 minutes of reviewing and refining. |
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Claude Cowork desktop agent | Honestly just loving this tool right now. I literally built a brand new “Validate your business idea” tool that scores your idea after understanding it, researching the market and coming back. Mindblown ❤️🔥 This tool lets you automate file and task management without writing code. I use it to process documents, reorganise folders, extract data from PDFs, and handle repetitive file-based tasks that used to require a VA or a developer. You describe what you want done in plain English, it does it. Outcome: Tasks that used to go on a VA's to-do list now get done in minutes while I'm doing something else. |
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Manus | The tool that surprised me most this year. Manus is an autonomous AI agent. My life has changed! You give it a complex, multi-step task and it figures out how to complete it, browsing the web, writing documents, and making decisions along the way without you staying in the loop. I've used it for competitor research, market mapping, built an entire website, simple and complex, and building first drafts of an entire CRM system. It works while I sleep. Outcome: Research that would take a team half a day gets done overnight with no instructions beyond the initial brief. |
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THE THING NOT ENOUGH PEOPLE TALK ABOUT: PROMPTING
The tools are almost secondary. The thing that actually determines whether AI is useful or frustrating is how you talk to it.
Most people use AI the way they use Google: short question and expect a direct answer. That's the wrong mental model.
A better mental model is: AI is an extremely capable collaborator who needs context to do their best work.
The shift that changed everything for me was learning to give it four things before I ask for anything:
1. Role.
Tell it who it is for this task. "You are an expert copywriter who specialises in service businesses." This alone improves output quality significantly.
2. Context.
Tell it what you're working on and why. The more relevant background you give, the more specific and useful the output.
3. Format.
Tell it exactly how you want the answer structured. "Give me this as three bullet points." "Write this as a 400-word email." "Return this as a table."
4. Constraints.
Tell it what to avoid. "No corporate jargon." "Don't use bullet points." "Write in second person." Constraints produce precision.
COPY THIS PROMPT STRUCTURE — ADAPT IT FOR ANY TASK You are a [ROLE] who specialises in [SPECIFIC AREA]. I need help with [TASK]. Here is the relevant context: [PASTE YOUR SITUATION, BACKGROUND, OR DOCUMENT] Please [SPECIFIC REQUEST]. Format: [HOW YOU WANT THE OUTPUT STRUCTURED] Constraints: [WHAT TO AVOID OR KEEP IN MIND] Give me [SPECIFIC OUTPUT — e.g. 'a 300-word email' / 'five options' / 'a table']. |
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WHAT THIS ACTUALLY CHANGES FOR A BUSINESS OWNER
Here's what I've noticed which I also hear from other owners who've made this transition:
You stop losing deals because proposals take too long and other bottlenecks disappear.
You stop producing inconsistent content because the friction is gone.
You stop arriving at meetings underprepared.
You stop losing 'thinking about it' prospects because follow-up sequences just run.
You get your evenings back because onboarding, admin, and operational tasks don't need you anymore.
None of this is about the technology.
It's about what you do with the time and mental bandwidth you get back.
For most business owners, the answer is: more clients, better work, and a business that doesn't depend entirely on you showing up and doing everything manually.
More of this: live, with my team, in something I'm building right now. Details in a few days.
Kavit
P.S. If you want to try Manus, there is still a waitlist but you can get 500 credits here as I am an active user.
