Jennifer had been coaching for three years.
She was good.
Her clients got results.
Referrals came in occasionally.
But growth was slow.
Painfully slow.
When I asked her what she did, she said:
"I help people become better leaders."
I asked her who specifically.
She said: "Anyone in a leadership role, really."
There it was.
Anyone.
That one word was costing her thousands every month.
We spent 40 minutes going deeper.
Who had she helped most?
Who got the fastest results?
Who referred her without being asked?
Every answer pointed to the same person.
First-time female managers.
Promoted fast.
Now leading teams for the first time.
Terrified of being found out.
We rewrote her positioning.
"I help first-time female managers lead with confidence in their first 90 days without feeling like a fraud."
Same skill.
Different sentence.
She updated her LinkedIn bio that evening.
Three connection requests from people who matched that description by the next morning.
One booked a call that week.
Signed the following Monday.
Nothing else changed.
Not her offer.
Not her price.
Not her content strategy.
Just the sentence.
Here's what I've learned after watching this happen over and over.
The coaches and consultants who struggle aren't struggling because they're not good enough.
They're struggling because nobody can see themselves in what they say.
Vague attracts nobody.
Specific attracts exactly the right person.
The question is: is your sentence specific enough?
Tomorrow I'm going to share something that'll show you exactly where you stand.
Kavit
