Refresh your personal brand

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Three things to contemplate and act on this week.

1. Refresh your personal brand

Dorie Clark published a fantastic piece on personal brand in HBR last week.  Every where you look today, personal brands are leading the way.  Coaches, writers, speakers, authors, influencers, celebrities. We often have to “refresh” our personal brand from time to time. By investing in your personal brand, you can open the door to speak, share and influence about matters of importance close to your heart. To summarize, she shares 4 key steps to remain relevant and “deploy your full talents”: 1) Get clear on the vision 2) Identify the gaps 3) Create a tactical plan 4) Embrace strategic patience. I suggest 5 minutes dedicated to reading the article in full. 

2. Start with Good News

If you’re in a team meeting, or working with your clients, spend the first 5 minutes starting with Good News.

Too often our tendency is to jump directly into the work. We think short-term, so we want to get it all fixed, cross of the to-do list, and keep moving forward. It’s almost counter intuitive to pause, get present, recount a bit of happy or good news, and vocally share it with the people important to you.

Life is the sum of every moment combined. Or as Robin Sharma famously quips, each day is your life in miniature so live each day with vigour. Recalling the Good News is powerful both for you and the people you share it with. It builds connection, fosters psychological safety and spins the Coaching Flywheel.

In every conversation you have this week, start with “So what’s a piece of good news you’d like to share?” or “What’s going right for you recently?” and share yours too. Perhaps a different bit of good news for every new meeting you have. 

3. The worst kind of follow-up is the one you never got around to sending.

It is well-documented that it is harder to bring in more and more new people than it is to work with the ones you’ve already got. 

Of course, I think a Flywheel certainly solves this. A consistent, regular approach to messaging and content, done incrementally better each time, leads to more people coming to your body of work.

But the worst thing we could do is not build on that initial relationship. When someone signals interest, don’t let it go. Start a stream of communication with them. Send a regular newsletter, publish ongoing content, and definitely write personally and follow up to each person desiring to address their questions, concerns and challenges. 

When you fail to follow up, you leave money (and impact) on the table. Who can you look at in your inbox or mailing list today that once signalled interest but has been left unresolved? Go and follow up with them this week.

See you next week!

If this was useful, please forward it to a few friends who enjoy new perspectives, stretching their minds, or are growth-focused.

Hit reply and write back if something resonated. Or let me know what’s going right for you right now.

Kavit