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How to renew your coaching clients
Kavit Haria
October 08, 2024
This one is something I get asked A LOT about.
Let's talk about something that can make or break your coaching business: client renewals.
You know that feeling when a coaching package is coming to an end, and you're not sure if your client will continue?
On the one hand, you want to have delivered so much value that the client doesn’t need you anymore…
On the other hand, you of course want them to renew so you can keep working together!
Here’s the key.
In coaching, there’s no such thing as “finished.”
Michael Jordan never stopped working with his coaches, even at the peak of his career. In fact, he famously said, “My best skill was that I was coachable.”
There’s always a new peak.
What you need to remember is that helping your client achieve their goals and continuing to work with them are not mutually exclusive.
You just need to identify the next step in their journey — the next peak — and then present continuing coaching as the solution.
And that’s what the strategies in today’s newsletter are about.
1. The Golden Rule of Renewals
Renewals are all about their future.
When it's time to renew, don't just focus on what you've achieved together. Instead, paint a clear picture of what's next. What new challenges can you help them overcome? What's the next level of transformation?
Action step: Before your next renewal conversation, write down 3 potential "next level" goals for your client. Use these to guide your discussion.
Additional Reading → 14 Reasons Your Clients Don’t Renew – And What To Do About It
2. Make Your Last Session Count
Use your final session strategically:
Flag it as a "wrap-up" session in advance
Take a trip down memory lane (revisit initial goals)
Celebrate wins and learnings
Explore new areas they want to work on
Remember: Ask the right questions. “What are the three biggest takeaways from our time together?” can reveal value they've received that you might not even be aware of!
3. Offer Longer Agreements
Here's a simple truth: If you offer 3-month packages, you'll have to re-enroll every 3 months. Consider offering longer-term agreements:
6-month packages
1-year commitments
Even 2-year options for established clients
Offer discounts on longer commitments.
The longer the agreement, the more time you have to create lasting change (and steady income for you).
4. Add More Value
Listen deeply to your clients. What new problems are emerging as they grow? Can you offer additional services or resources to help?
Ideas to explore:
Group components (mastermind sessions, slack channels)
Supplementary resources (workbooks, video trainings)
Access to your network or other experts
Additional Reading → How do you handle clients who want to extend or renew their coaching agreement?
5. Frame Renewal as the Next Chapter, Not an Ending
Instead of "Do you want to renew?" try: "We've made great progress on X. It seems like Y might be the next area to focus on. Would you like to explore how we could work on that together?"
This frames renewal as a natural progression, not a yes/no decision.
6. Highlight the Value of Long-Term Coaching
Remind clients that:
It takes time to create lasting change
You understand them better over time, leading to more tailored coaching
Consistent support helps maintain momentum
7. Create a Renewal-Friendly Program Structure
Consider structuring your main program as a "foot in the door" for the first 3-6 months, with the goal of working with clients for 1-3 years or more.
This mindset shift can transform your business, creating a strong foundation of long-term clients who love working with you.
Remember: It's not just about keeping clients longer. It's about continually identifying new targets and helping them achieve bigger and better things. When you do this well, you'll feel obligated (in the best way) to keep serving them!
Your Challenge This Week: Look at your current client list. For each client, identify:
Their next potential "big goal"
One way you could add more value to their coaching experience
I’ll see you in next week’s newsletter.
Kavit
P.S. Here are a few more ways I can help you…
→ Launch and grow a profitable 6-, 7- or 8-figure coaching business
→ Turn coaching into a productised, systemised business
→ Build a “coaching flywheel” to attract clients magnetically
→ Launch & scale a membership community of your dream clients
→ And lots more…